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Market Research World Scores 8th Place in Top Market Research Blogs of 2011

Market Research World

Have you been eagerly waiting to see where another one of the market research blogs placed in the top 10?!

Each week I have been posting an original blog review for each one of the top 10 market research blogs of 2011, which is where I reveal where a blog placed in the top 10!

If you have not been following these stories from the beginning then you can take a look at the article when I first revealed the top 25 blogs, “Top Market Research Blogs of 2011 – The 25 contenders for the top 10 places“, and also when I revealed the top 10 blogs, “Top Market Research Blogs of 2011 – The 10 Finalists“.

NOTE: Using my list of top 10 blogs, I have ranked the blogs in order from 1 to 10 based solely on my subjective analysis of their market research related content. I encourage comments!

In 8th place for top market research blogs of 2011 is Market Research World!

What is this market research blog about?

Market Research World is partly a news aggregation site for market research related content. The site offers a wide variety of news articles because it uses dozens of feeds to grab the most interesting content. The news articles might be the main focus on the home page, but this website has a lot more to offer!

“Market Research World (MRW) … has been put together by a UK market research consultancy: DJS Research Ltd. The site is an extensive resource for anyone with an interest in Market Research. You might be a research buyer, researcher or student, whichever the site will help you in a number of ways.” – MRW

Here is a short list of the resources Market Research World has available online:

  1. Library of Professionally Written Articles
  2. Market Research Explained (in simple terms)
  3. Research Findings Library
  4. Industry News & Events Listings

Just like the other blogs from last two reviews I did (Pew Research Center Scores 9th Place & NielsenWire Scores 10th Place), this website covers a broad range of topics from some of the biggest market research news resources.

What makes this blog good and what makes it bad?

I would recommend this site for all researchers because of the extensive amount of information it has, but not necessarily for the news articles. The news articles can be very interesting, but they are not exclusive to the site so they can be easily found elsewhere. The news content is updated often on the site, but it’s difficult to predict when to expect updates.

This is another one of those sites that isn’t technically a “blog”. Market Research World has tons of resources for new-comers to the industry, but it just doesn’t offer enough news that is market research industry specific. I recommend this site for market researchers that are new to the industry and need to get their feet wet with information, or for people working outside of research that want some general information.

What are this blog’s five most recent articles?

Liked this review? Then come back next week to find out which market research blog placed in 7th place!


Sean Copeland (@copeland1985)