Are Canadians Real Estate Obsessed?

Hands upRaise your hand if you have searched real estate listings online even if you weren’t actively looking to buy a new home or condo?

Now, raise your hand if you ever wanted to know how much homes or condos in your neighbourhood sold for?

Have you ever visited an open-house even when you had no intention of buying/selling or moving?

Well if you answered yes to any of those questions, you’re not alone.

Canadians are Real Estate Obsessed

Abacus Data conducted a survey of 1,000 Canadians aged 30 to 50 for Zoocasa, Canada’s fastest growing online and mobile real estate service

Zoocasa_Results_June2013FINALThe survey found that most Canadians aged 30 to 50 are thinking about real estate on a regular basis and 34% describe themselves or know someone who is “real estate obsessed”?

How obsessed are Canadians about real estate?

Well, in the GTA, obsession with real estates reaches a different level than in other parts of Canada.  Almost a majority of respondents (47%) living in and around Toronto describe themselves or someone they know as real estate obsessed, 13 points higher than in the rest of Canada!

Zoocasa_Results_June2013FINALNeed more proof? Hockey is Canada’s great national pastime. The poll was conducted during the NHL playoffs and just as many people in the GTA say real estate is a common topic of conversation as hockey.

Here’s some more stats from the poll:

  • 94% of respondents would be interested to in a service that would allow them to find out home much money homes in their neighbourhood sold for.
  • 94% of respondents said it was important for them to see pictures and information about a property before seeing it.
  • 85% percent of respondents have browsed online property listings in the past year.
  • 28% of respondents have visited an open house in the past year.

What is Zoocasa?

zoocasa_logoLast month, Zoocasa launched a revolutionary new real estate search site that, for the first time in Canada, allows homebuyers and sellers to search for homes and compare and connect with experienced real estate agents online.

A major component of this new site is a rebate for sellers or buyers when they close the sale or purchase of a home with a Zoocasa partner agent. The rebate is worth thousands of dollars in cash and gift cards from national retailers like Best Buy, Future Shop, Home Depot, Sears, Canadian Tire, Rogers, etc.. On a typical $550,000 transaction, a home buyer or seller can expect the rebate to exceed $2,000.

Zoocasa’s new home and agent search is initially focused on Real Estate in the Greater Toronto Area but will be rolling out across major markets in Canada.


The Abacus Data survey was conducted online from June 3 to June 6, 2013.  A total of 1,000 Canadians were surveyed. The margin of error for a probability-based random sample of 1,000 respondents is +/- 3.1% 19 times out of 20.

David Coletto is CEO of Abacus Data and leads its Public Affairs research practice. He has a PhD from the University of Calgary and is an adjunct professor at Carleton University.  He’s an avid road cyclist.

Contact David Coletto:

T: 613-232-2806 x. 248



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