Millennials Are Not Canada’s Worst Drivers – Allstate Canada Distracted Driver Poll

Allstate Insurance Company of Canada just released survey results from their most recent Allstate Canada Distracted Driver Poll, which had some surprising findings! The Allstate release states, “July has the highest percentage of fatal collisions in many Canadian jurisdictions”, so they conducted a survey to caution motorists of potentially dangerous behaviours before they happen.

Distracted driving is driving while engaged in other activities that take the driver’s attention away from the road, such as using a cell phone, texting, eating, or reading.

Although many Canadians may think of Canada’s youngest drivers as the worst culprits of poor driving habits, it turns out that “Generation X (born 1965-1980) are the most likely to admit to most distracted driving behaviours (95%).” The survey actually found that the youngest generation surveyed, Generation Y (A.K.A Millennials, born 1981 to 1996), comes in third out of the 4 generations surveyed (at 88%).

Don’t throw all of your misconceptions about Millennials out the window just yet, because according to the Allstate Canada distracted driver poll, 1 in 3 Millennials (32%) change their clothing or accessories while driving, which puts themselves and their passengers in a seriously risky situation.

When’s the last time you took off your shoes, coat or sweater while driving?

The three most common distracted driving habits among all Canadian drivers, as uncovered by the Allstate survey:

  1. Eating/drinking (77%)
  2. Adjusting the radio or iPod/MP3 player (63%)
  3. Looking at passengers when speaking to them (51%)

Putting aside all of our bad habits as drivers on Canada’s vast and open roadways, the survey positively points out that 96 percent of drivers would stop driving distracted if a passenger simply asked them to stop.

The next time you see someone engaging in distracted driving behaviours, please ask them to stop.

For more information about the dangers of distracted driving and Allstate Canada, visit and You can download the official press release from Allstate by clicking here.

About the Allstate Canada Distracted Driver Poll
Allstate Canada commissioned Abacus Data to conduct an online survey of 2465 Canadian adults, including 2175 who have their drivers license. Using industry best practices, a random sample of panelists was invited to participate in the survey from an online panel of over 300,000 Canadians. The total sample was weighted by age, gender and region to be proportionately representative of the Canadian population aged 18 and older according to census data. Responses were collected between May 21 – 25, 2013.

Since the online survey was not conducted using what is considered a random probability-based sample, a margin of error cannot be calculated or reported.   The Marketing Research and Intelligence Association prohibits statements about margins of sampling error or population estimates with regard to most online panels. However, the margin of error for a random probability-based sample of 2465 respondents would be +/- 2.0%, 19 times out of 20.


Sean Copeland is a certified marketing research professional (CMRP) known for his broad knowledge of the research workflow, his disruptive approach to problem solving and for building strong client relationships. In over 5 years Sean has developed, sold, executed, and managed hundreds of consumer research studies using a variety of new and traditional research methodologies.

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