The Year Ahead for Abacus Data

As we gear down here at Abacus Data for a short Christmas break, I wanted to take a few moments to thank everyone out there who has supported us and given us a chance.  I’m especially grateful to all the Canadians who responded to our surveys.  Our work isn’t possible without the participation of thousands of Canadians who give their time to complete surveys and participate in qualitative research.

2011 promises to be an exciting year for Abacus Data.

  • We will continue to break the mold when it comes to public affairs research.
  • We will offer our clients ways to engage with Millennials – to understand what drives, inspires, and pisses off our generation.
  • We will always ask questions others don’t ask and think about politics, business, and society in different ways, with a fresh perspective.

We will also keep our commitment to being transparent and forthright about our methodology.

You may not agree with our methodology or our research strategy, but at least you’ll know how we did it and we’ll be open to criticism.  It’s a risk – but I think one that we have to take.

The polling industry in Canada has always been less open and transparent than of those in Britain or the US.  I’ve never understood why that is – but it needs to change.

Not only does secrecy increase cynicism towards the important work we do, but it allows people to make conclusions that may not necessarily be correct or accurate.

So from all of us at Abacus Data, Merry Christmas and Happy New Year.

I leave you with one of my all-time favourite Christmas TV scenes.



David Coletto is CEO of Abacus Data and leads its Public Affairs research practice. He has a PhD from the University of Calgary and is an adjunct professor at Carleton University.  He’s an avid road cyclist.

Contact David Coletto:

T: 613-232-2806 x. 248



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